
Our Story
The night the basement
went silent
It started as something beautiful. Then one evening, everything changed.
Chapter 1
The kind of evening every parent wants
It started as a beautiful thing — two or three families, every couple of weeks, gathering at each other's homes. Kids running downstairs, parents sharing a meal upstairs, warm evenings filled with laughter and the kind of noise that tells you life is happening.
We had been doing this for months. It felt like exactly the kind of childhood we wanted our kids to have. Real connection. Real friendships. Real fun.
Then one evening, we noticed something strange. The basement had gone completely quiet. No shouts, no laughing, no footsteps. Nothing. With four kids down there, that kind of silence only means one thing.
We went to check on them — and there they were. Four kids, side by side, each glowing in the light of their own screen. Not talking. Not playing. Not even acknowledging each other. Just… gone. Each one in their own digital world, together but completely alone.
"They were sitting inches apart —
and couldn't have been further away."
Chapter 2
We took the phones away.
What happened next stopped us cold.
We did what any parent would do. We took the phones away.
The kids just… froze. They looked at each other, then at us, then back at each other. No one made a move. No one suggested a game. No one had an idea. They stood there — four energetic, bright, creative kids — completely blocked. When we asked them what they wanted to do, they genuinely didn't know. One of them quietly said: "Can we just have the phones back?"
So we stepped in. We tried to help — we're their dads, surely we could come up with something. We brainstormed games, activities, ideas. And honestly? We ran out faster than we expected. The kids shot down every suggestion. Too boring. Too babyish. Too much effort. The energy in the room felt heavy, almost hopeless.
Chapter 3
Our kids had lost the ability
to just play
That moment hit us hard. Not because we were frustrated — but because we suddenly understood something real: our kids had lost the ability to just play. To be creative with each other. To be bored and let that boredom become something. The muscle had atrophied without us even noticing.
This wasn't a parenting failure. It wasn't about bad kids or bad families. This was something bigger — something quietly happening in homes all around us. Screen addiction is not a myth. It is not an exaggeration. And it doesn't wait until a child is a teenager. It starts young, it moves fast, and by the time you notice it, the habit is already deep.
Parents feel:
- Confused
- Overwhelmed
- Guilty
- Outmatched by screens
Kids feel:
- Restless
- Irritable
- Unfocused
- Disconnected
And no one is winning.
Chapter 4
That night became
the spark for Deblock Minds
I couldn't stop thinking: what if there was a tool that could do in seconds what we struggled to do that evening? Something that could instantly hand kids a genuinely fun, screen-free challenge — and make them want to go do it? What if we could gamify the whole thing, so going off-screen felt like winning rather than losing?
That's exactly what we built. An app that generates hands-on, off-screen activity challenges tailored for kids — and a reward system that gives them real points, real progress, and real motivation to keep coming back for more unplugged moments. The goal isn't just to take the phone away. It's to replace it with something so engaging they forget the phone was ever there.
The result
We named it Unplug and Play.
Because that's what childhood is supposed to be.

Karim Baraya
Founder, Deblock Minds
Meet the Founder
A parent and youth worker who lived it firsthand
"As a parent and youth worker, I've seen firsthand how screens and digital overload can affect both young minds and adults alike. Watching the struggles of families, and guiding young people to build focus, discipline, and healthy habits, inspired me to create Deblock Minds.
My mission is simple: to provide practical, proven strategies that help you take back control of your kid's attention, focus, and mental well-being."

Our Perspective
At Deblock Minds, we DON'T believe in:

Shaming parents

Blaming kids

Demonizing technology

Fighting screens with endless rules